You, your skin and everything in between
Created by a concerned Dermatologist and Mom
Dermatologist Dr. Brooke Jeffy noticed tweens and teens weren’t properly caring for their skin. They weren’t in need of a prescription, but rather a routine they could get consistent with. As both a derm and mom to a tween-age boy, she set out to build a brand that could encourage healthy habits.
Our Product Pledge
- Fuss free
- Include only what you need, not what you don’t
- Short ingredient lists you can actually read
- Allergen avoidant
- Vegan
- Cruelty free
- Credo dirty list compliant
- Planet conscious packaging
Protecting people and the planet
We prioritize responsible sourcing and sustainable materials. We only use materials that can be easily recycled from home. We only use of ingredients that have been grown and harvested organically, sustainably, responsibly and fairly. We never use parabens, phthalates, sulfates, silicones, petrochemicals, synthetic fragrances or synthetic dyes.